Core Tea
Matcha / Tencha
MATCHA / TENCHATencha, shade-grown and dried without rolling, is the starting point of matcha.
Tea Journal
Leaves from the same tea plant can become entirely different teas depending on shading, steaming time, rolling, firing, and grinding. ICHIZEN reads these tea types through the lens of Uji tea and modern daily life.
How To Read Tea
Reducing sunlight before harvest emphasizes soft umami and sweetness. This step strongly shapes gyokuro and tencha.
Longer steaming can soften the mouthfeel. Rolling or not rolling also changes extraction and aroma.
Sorting stems, buds, and fine particles, then designing the firing, roasting, or grinding process, can change the cup dramatically.
Core Tea
Tencha, shade-grown and dried without rolling, is the starting point of matcha.
Shaded Tea
Softening sunlight before harvest brings out sweetness and gentle umami.
Everyday Classic
A benchmark Japanese tea style built on the balance of fresh aroma, sweetness, and astringency.
Deep Steamed
Longer steaming creates a softer mouthfeel and deeper liquor color.
Selected Parts
Stems, buds, and fine leaf particles selected during finishing have a lighter aroma and character than whole-leaf tea.
Modern Format
Even without a kyusu, a modern tea-bag format can still show the character of the leaves.
Matcha, gyokuro, sencha, and tencha each suit different moments and vessels. Start with the type that fits your mood.
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