UJI MATCHA
True To The Uji Matcha Definition
Only tea finished in Kyoto Prefecture may be called Uji matcha. ICHIZEN delivers nothing but the real thing.
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ICHIZEN
Selected by a fourth-generation Kyoto tea merchant to keep matcha at the center of the cup, even with milk. 100% Uji matcha, launching first on Makuake.
Core Items
Philosophy
We select Uji matcha through aroma, color, and taste, seeking a cup whose matcha character remains clear when paired with milk.
100% matcha with no sugar or milk powder added. Choose your own milk and sweetness for each cup.
Learn MoreWakimoto Jokoen — a Kyoto tea merchant — selects Uji leaves with competition-grade judging expertise.
20+ days of shade cultivation boosts L-theanine and chlorophyll for deeper umami and vibrant color.
Milled into an ultra-fine uniform powder that protects aroma and texture.
Nitrogen-flushed UV-protected packaging ensures maximum freshness from Kyoto to your doorstep.
Why ICHIZEN
Trust comes from verifiable facts: the definition of Uji matcha, expert judging, and one uncompromising bowl.
UJI MATCHA
Only tea finished in Kyoto Prefecture may be called Uji matcha. ICHIZEN delivers nothing but the real thing.
Competition-Ranked
Appearance, aroma, liquor color, taste, and finish are judged with competition-grade expertise.
One Bowl
The blend is adjusted again and again and milled ultra-fine. Only the bowl that convinces us is delivered.
Brand Index
Origin, craft, ritual. Everything for one bowl.
Announcements
Stories & Culture

A calm, practical guide to matcha tools for home use. Learn what a basic set includes, what you really need to start,...
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A calm guide to reading matcha labels: coloring additives, ingredients, powdered green tea, and what “Uji matcha” act...
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Matcha, sencha, and gyokuro are all types of green tea. This guide compares how they are grown, processed, served, an...
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A chawan is the bowl used to whisk and drink matcha. Its width, depth, shape, and stability affect how easily the cha...
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Sifting means passing matcha through a tea strainer or small sieve before whisking to break up clumps and help the po...
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Nitrogen flushing is a packaging method that replaces oxygen inside a package with nitrogen to help slow changes in m...
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