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Journal

Updates from ICHIZEN, including announcements, events, and seasonal notes.

Ceremonial vs Culinary Matcha: Which Should You Choose?

If you plan to drink matcha as usucha, ceremonial matcha is usually the gentler choice. For lattes, sweets, and cooki...

A calm beginner’s guide to what matcha is, how it differs from green tea, how to choose it, prepare it, and store it ...

抹茶、玉露、煎茶、ほうじ茶は何が違うのか。栽培、蒸し、揉み、火入れ、粉砕まで、お茶の個性がどこで生まれるのかを整理した入門編です。