Flavor that remains in milk
We prioritize a full matcha profile and measured bitterness that remain clear alongside the sweetness of milk.
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Latte-Selected Uji Matcha
Indulgent Uji Matcha, Selected for Lattes.
Selected by a fourth-generation Kyoto tea merchant to keep matcha at the center of the cup, even with milk. 100% Uji matcha, launching first on Makuake.
Too often, matcha disappears the moment milk is added.
The problem
Matcha should not be a supporting act in a latte.
At home, matcha can lose its flavor and aroma in milk. Adding more powder may only make the drink bitter or chalky. This project began with that frustration.
Our goal is not to build flavor with sugar or additives, but to make a latte in which the matcha itself remains unmistakable.
Selected for milk
What It Means to Select Matcha for Lattes.
Not every matcha works equally well in a latte. We assess flavor, aroma, and color with milk, selecting for a cup designed to keep matcha at the center.
Green that defines the cup
We look for vivid color that continues to read unmistakably as matcha when paired with white milk.
No sugar or flavoring added
The only ingredient is matcha. You choose the milk and sweetness that finish your cup.
What is inside
A clear provenance in every pouch.
- Origin
- Uji, Kyoto Tea rooted in the Uji tradition
- Harvest
- First harvest Claim based on verified sourcing records
- Ingredients
- 100% matcha No sugar, flavoring, or milk powder added
- Net weight
- 30g About 12 servings using the standard recipe
Three-step method
A three-step method.
Dissolve the matcha in a little water before adding milk. It makes strength easier to control and the method easier to repeat.
Combine matcha and water
Use 2.5g matcha with 20–30ml water at 70–80°C.
Mix until smooth
Use a whisk, shaker, or spoon. With a spoon, make a smooth paste before thinning it.
Add your milk
Add 150–180ml dairy or plant milk. Use 150ml for a stronger cup or 180ml for a softer one.
Servings and results vary with measurements, milk, tools, and temperature. The method works for hot and iced drinks.
Our challenge
Reconsidering the latte through a tea merchant's eye.
Across four generations, a Kyoto tea merchant has learned to judge appearance, aroma, liquor color, and taste. We are applying that experience not only to traditional tea, but to the matcha latte enjoyed by people today.
Rather than simply placing tradition on a shelf, we test what remains when matcha meets milk. Keeping matcha from becoming a supporting act is the ICHIZEN challenge.
Launch notice
Be first to hear when we launch.
We will email you when the launch date is confirmed. Official pricing and reward details will be published on Makuake.
Our commitments
Three commitments to our backers.
Every decision begins with one principle: the people who trust us first must never be left worse off than those who buy later.
Rewards are delivered first
We do not sell the project item through our store, marketplaces, wholesale, retail, or other channels until every reward has been delivered.
Retail will not disadvantage backers
Retail pricing, coupons, and bundles are designed so that backers are not disadvantaged relative to the effective price they paid.
We communicate changes and delays
If specifications change or delivery is delayed, we promptly explain why and provide a revised schedule. For material discrepancies or missed final deadlines, refunds are issued without deducting platform fees.
FAQ
Before you back the project.
Does it contain sugar or milk powder?
No. The only ingredient is matcha, so you can choose your preferred milk and sweetness.
Can I make it without a bamboo whisk?
Yes. A shaker or spoon also works. With a spoon, first make a paste with a small amount of water, then gradually thin it to reduce lumps.
Can I make both hot and iced lattes?
Yes. For iced lattes, make the matcha base slightly stronger before pouring it over milk and ice.
How many servings are in one pouch?
Each pouch contains 30g. At the standard 2.5g recipe, it makes about 12 servings. The exact number varies with your preferred strength.
Where can I confirm pricing, rewards, and delivery timing?
Official pricing, reward contents, and delivery timing are published on the Makuake project page.