Columns

Journal

Stories on matcha, Japanese tea, tea craft, and the context worth knowing before choosing a product.

Tea Basics5 min read

Types of Japanese Tea

A concise primer on what separates matcha, gyokuro, sencha, and hojicha, and where each tea gets its character.

Matcha Guide4 min read

Temperature, quantity, tools, and technique: the essentials for preparing one bowl of matcha at its best.

Origin Story6 min read

A look at Uji's 800-year tea heritage and why its geography, climate, and craft shaped Japan's most respected tea culture.